Professional Experience

Design Officer
Hello Tomorrow, Paris, France (Remote)   |  March 2022 – Present
In this role, I ensure the consistency of all assets of the Hello Tomorrow brand through the creation of engaging and aspirational visuals (both digital & printed), high-performing ads and campaigns, as well as videos - from conception, script writing and storytelling to sometimes editing and voice over recording.  Adhering to already in-place brand guidelines but also taking daring initiatives, both through offline and online media (for internal as well as external communication - B2B, B2C), I strive to make the Hello Tomorrow brand evolve.
• Increase audience engagement rates (+25% +/-) through mentoring collaborators, with first-hand creation of compelling visuals for our digital platforms (social media & website) strategizing with our Head of Marketing for best practices around SEO, UI/UX design, bounce rates and interactions.
•  Manage and mentor freelance creatives (remotely) through the process of developing full campaign videos, from concept creation to script writing and creative direction, to ensure deliverables are on time and in-line with HelloTomorrow's branding and tone of voice.
•  Design all digital (social media, website, campaigns, screens and presentations) and printed materials (banners, infographics, signage, exhibition walls, booths) for the Hello Tomorrow's Global Summit in-person event in Paris, for an international audience of around +3,000 attendees, plus a broader +5,000 online interactions.
•  Teamwork approach (remotely) and positive communication skills with all teams and stakeholders in the Company to ensure branding consistency, through self-managing and handling high-quality creative deliverables for each project and BU.
Visual Storyteller & Consultant
Freelance, Italy   |  January 2020 – Present
Lead design and delivery of digital and print assets including branded advertisements, banners, infographics, newsletters, presentations, scripts, videos, voice over recordings, and websites for high-end international clients. Plan, track, and compile up-to-date reports on project statuses, providing regular updates to customers. Present completed and scalable visual concepts aimed at increasing brand reputation and developing loyal client base. Analysed and assessed physical and cognitive accessibility of cultural spaces, in order to provide various levels of proposals scalable to measurable results, attracting and engaging with visitors/audiences in a more intuitive and inclusive manner.
- Received 5-star ratings across all projects by leveraging exceptional prioritization skills to ensure completion according to established deadlines. 
- Secured 95% recommendation rates and 80% contract renewals respectively through delivering quality client services.
- Enhanced knowledge and skills in Upwork platform in excelling across diverse projects.

Project Manager
Thomas Jefferson Musical Theatre Company Foundation, Mexico City, Mexico  |  2017 – 2019
Planned and coordinated logistics such as arranging production cast and crew members, as well as liaising with vendors and stakeholders to ensure smooth running of upcoming shows. Guided cross-functional teams consisting of staff and volunteers through fulfilling day-to-day functions and overall project requirements.
- Achieved optimal safety scores (0 accidents) across shows by effectively managing team outputs.
- Increased audience engagement rates by 20% through mentoring digital and print design and social media teams towards crafting successful marketing strategies.

Creative Director & Founder
Studio 506, Mexico City, Mexico  |  2010 – 2019
Directed end-to-end design and delivery of branded editorial, infographic, social media, video, and website digital and print projects for over 10 clients globally. Scheduled and oversaw daily tasks of five-member, multi-disciplined team across both physical and remote settings. Drove client communications to build and maintain lasting relationships.
- Founded and grew business from ground up, accomplishing high customer satisfaction rates and 80% in contract renewals.

Designer & Junior Marketing Project Manager
DuPont Mexico, Mexico City, Mexico  |  2008 – 2009
Supervised regional creative team across Andean, Argentina, Central America, Chile, and Mexico regions in crafting communication materials including advertisements, brochures, newsletters, and website content. Collaborated with multi-level stakeholders in coordinating customer events and exhibitions aimed at increasing brand presence.
- Actively secured 15% quarterly sales growth through effectively partnering with copy, design, and translation specialists throughout all phases of B2B and B2C media project deliveries.

Additional Experience
Freelance Voice Over/Narration actor  Worldwide 
Design Professor  Prepa Ibero (Senior High - Universidad Iberoamericana, CDMX), Mexico City, Mexico
Freelance Graphic Designer  Independent Contracts, State of Mexico, Mexico
HR Assistant (Internship)  DuPont Mexico, Mexico City, Mexico

Master in Arts Management  GPA: 110/100 Cum Laude
IED Istituto Europeo di Design, Florence & Rome, Italy, 2021
Postgraduate Studies in Human Development  GPA: 100/100
Universidad Iberoamericana, Mexico City, Mexico, 2012
Bachelor in Graphic Design & Visual Arts  GPA: 98/100
Universidad Iberoamericana, Mexico City, Mexico, 2007

Volunteer Experience
​​​​​​​Impact Travel Collective, Graphic Designer,  January - May 2022
Southwest Virginia Ballet, Graphic Designer, 2007 – 2019
Thomas Jefferson Musical Theatre Company Foundation, Seasonal Theater Staff, 2002 - 2005

English – Native 
Spanish - Native
Italian - Professional Proficiency   
French - Basic (Currently Learning)