I have come to the understanding - self-revelation, really - that every design process is personal. Mine is adaptable and contextual; my approach, creative and strategic. To me branding is about gaining deep understanding of users, markets, products and services, setting a tone of voice and graphic roadmap for each project, and bringing all to life, to see it grow into its own unique personality.
Giro Concept
Italy, Mexico | 2023
~ Client: Elizabeth Rodriguez
~ Brief: Create a logo and brand book with specific branding guidelines for a sommelier offering bike rides with wine wasting tours around Tuscany, both in Spanish as well as in English, to be able to further develop into guides with routes and recommendations.
~ Solution: Brand Book design and development, plus editorial design for the first two digital guides.
~ My role: concept, graphic design, development of brand guidelines, editorial design, bilingual proofreading.
~ Brief: Create a logo and brand book with specific branding guidelines for a sommelier offering bike rides with wine wasting tours around Tuscany, both in Spanish as well as in English, to be able to further develop into guides with routes and recommendations.
~ Solution: Brand Book design and development, plus editorial design for the first two digital guides.
~ My role: concept, graphic design, development of brand guidelines, editorial design, bilingual proofreading.
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/d16da814-e081-4b18-a164-f8cd77aed8ef_rw_1920.png?h=77ffb9e8ae1666484acca976372f10be)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/bfbce53e-16c7-42e1-b7be-c4f42d544902_rw_1920.png?h=88cfde67ddd531d6bfb63a31184fa485)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/2887dd0d-01be-4fda-a408-98922e0189e2_rw_1920.png?h=6f4f6cb5afbbfadfbd1a858cfaf465ad)
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LegAi - © Université du Luxembourg
Luxembourg | 2022
~ Client: University of Luxembourg
~ Brief: Redesign the logo and create a full branding voice to give a more professional and cohesive look to this start-up, an app combining law and artificial intelligence to hep SMEs with GDPR compliance.
~ Solution: Logo redesign, brand book design and development, social media profile, flyer and infographic.
~ My role: graphic design, visual strategy.
~ Brief: Redesign the logo and create a full branding voice to give a more professional and cohesive look to this start-up, an app combining law and artificial intelligence to hep SMEs with GDPR compliance.
~ Solution: Logo redesign, brand book design and development, social media profile, flyer and infographic.
~ My role: graphic design, visual strategy.
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/7a7216cb-77cd-428f-a501-bd2e70866258_rw_1920.png?h=2b9dfde64b3fe9ce7bd59df1470a547d)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/43468378-9003-4e5b-ad2e-d8da6bc1bf87_rw_1920.png?h=82e32df03fa78abcbb8631e1d9e94c57)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/04490a8c-cd7e-458d-9e07-dcc88585be3b_rw_1920.png?h=5885f42da6cbab389bfa1fe645cef2bd)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/8ff37850-6d77-428f-b870-0607624bda43_rw_1920.png?h=3d02673d97c8d2a5cfb4439f6be4a79f)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/26be62f5-2942-4e4d-b2dc-82016d0e735e_rw_1920.png?h=f05cdb568cbc3f658652172eb6afb258)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/0dfd9765-40d3-459b-8a97-14332ef32d70_rw_1200.png?h=007c853e39ceaccb383e9a9caabfafa9)
IMPACT TRAVEL COLLECTIVE (ITC)
Italy, Brazil, United States | 2022
~ Volunteer Work
~ Brief: Create a brand book and specific branding guidelines for a non-changeable logo design, to give a more professional look to the start-up, as well as a more coherent/cohesive image throughout all communications.
~ Solution: Brand Book design and development.
~ My role (in collaboration): development of brand guidelines, graphic design.
~ Brief: Create a brand book and specific branding guidelines for a non-changeable logo design, to give a more professional look to the start-up, as well as a more coherent/cohesive image throughout all communications.
~ Solution: Brand Book design and development.
~ My role (in collaboration): development of brand guidelines, graphic design.
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/dd8f618f-47a9-4602-a687-93db0295fb58_rw_1920.png?h=4d9fbf075edbadc432240f55a2cf3fbf)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/03628b3d-1f89-4974-8f35-f8f267bb73b9_rw_1920.png?h=46239ff91343e60034ef72fc4f21f358)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/8a57a35c-ea1f-4bc9-a387-5f392b6aea4b_rw_1920.png?h=555db8293a665238b06918a3180617c1)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/e84dd252-0eec-4bc3-85df-2fc4d1f8cb7c_rw_1200.png?h=bc15d5fcbeb0b6df643d99b264b2ed81)
CENTRAL ACATITLÁN
Valle de Bravo, Mexico | 2021 - 2022
~ Clients: Co-Founders Sergio Carranza, Isaac Mareyna y Maximiliano Riveron.
~ Brief: Create a brand for a new design and architecture project center that is elegant and recognizable, like a signature, yet simple enough to be easily seen and 'marked' onto a number of applications, including furniture.
~ Solution: Branding (logo, color palette and typography, e-signature, recycled stationery applications).
~ My role: Concept and graphic design.
~ Brief: Create a brand for a new design and architecture project center that is elegant and recognizable, like a signature, yet simple enough to be easily seen and 'marked' onto a number of applications, including furniture.
~ Solution: Branding (logo, color palette and typography, e-signature, recycled stationery applications).
~ My role: Concept and graphic design.
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/c58008f2-0382-477d-9739-e62a15beda80_rw_1920.png?h=9dbfd7f0eeec1bc2fe1eb2bca1b24811)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/8f551ae0-88d5-48a5-b3dc-d48b3b8639a4_rw_1920.png?h=2bb833655d3d873cb29215c0bede2fe6)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/be7c2af6-ad12-4975-9360-0fd4305a5663_rw_1200.png?h=d9d255a9450867b2117cc7cd878ea445)
LIMITED INGREDIENTS
Florence, Italy | 2021 - 2022
~ Personal project.
~ Brief: Create a simple yet highly recognizable brand for a new Instagram professional profile that can grow out of social media and into other platforms/media.
~ Solution: Branding (logo, color palette, typography and uses), social media, photography (assistance).
~ My role (in collaboration): Concept, graphic design, social media strategy and management, art direction.
~ Brief: Create a simple yet highly recognizable brand for a new Instagram professional profile that can grow out of social media and into other platforms/media.
~ Solution: Branding (logo, color palette, typography and uses), social media, photography (assistance).
~ My role (in collaboration): Concept, graphic design, social media strategy and management, art direction.
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/5137336b-1e5a-41ef-a108-9ad5750fa865_rw_1920.png?h=a06baef4ec618ff45344a745fb024221)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/6afc5eb0-557f-4612-9cde-38ce17b02fe2_rw_1920.png?h=e5e0102350ddcac9da4569994f2bfe1c)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/ab542694-b6a9-4980-a3ab-a67d118e2c67_rw_1200.png?h=431a72244ba01aac028d0945d84e1e24)
GRUPO IPS
Mexico City, Mexico | 2016 - 2021
~ Client: Alejandro Arzate, CEO.
~ Brief: In the midst of constant business and law changes, on-going branding and collateral design for a Human Resources consultancy firm.
~ Solution: Brand identity, marketing collateral (print and digital), presentations, briefs, social media posts.
~ My role: Concept and graphic design.
~ Brief: In the midst of constant business and law changes, on-going branding and collateral design for a Human Resources consultancy firm.
~ Solution: Brand identity, marketing collateral (print and digital), presentations, briefs, social media posts.
~ My role: Concept and graphic design.
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/fce6a31c-3af6-4499-863a-086bdf076661_rw_1920.png?h=63d41a12c4c65b1a2b280196f72458af)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/acef98ad-9222-4b9f-84bb-9cddb701897e_rw_1920.png?h=14fd5d61bd387ffa25bf9bcfd002815c)
![](https://cdn.myportfolio.com/bd23eb9a-a765-4835-a9c7-fe507f866223/c0fc35d8-dc2d-47f6-a77c-4627d289945b_rw_1920.png?h=b8909f4d66e2a126b5476f4e7156873e)
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